what is industrial marketing & what are the general methods of industrial marketing ?
Industrial marketing is the marketing of products or services from one business to another. Its what is called B2B (Business to business). It got the name because in those days most of the B2B were the purchase of some equipment or industrial material. Companies employ the competitive tendering. where tenders with quotes are obtained from prospective suppliers or providers. The company selects the provider on the basis of criteria it feels important. Sales representatives initiate the process to...
Where can I find the literature on Contemporary/Latest Marketing Practices in Industrial Business(B2B sales)?
Here Are Several Resources For You... LITERATURE > "Industrial Marketing Strategy" by frederick e. webster Outlines market-driven strategies for today's competitive marketplace. . Industrial Marketing Strategy, widely regarded as a classic text in the field. Industrial Marketing Strategy Third Edition shows how a practicing manager develops the marketing strategies a business needs to succeed in a rapidly evolving global marketplace. Marketing" by earl dwight honeycutt, michael h. morris, leylan...
why do we call the industrial age a revolution?
A revolution in this case is an event of massive change. The industrial revolution is correctly named because of the sweeping changes to society it created and is still creating. Before the industrial age, farming was essentially the same for all of human history. There were minor improvements like the metal plow and such but one person could never till more soil than a pair of oxen could pull a plow through in a day. Along comes the Industrial Age and the tractor, now one man on a tractor can p...
Which place would be better in pune for good business?
Open an Industrial supplies shop in Mumbai road, near Industrial estate, opposite Finolex Cables. Keep lubricants, belts, bearings, greases and similar industrial inputs. Register your self as an approved vendor in all big Industrial units, enter in to you a contract with them. Do a survey and decide. Good luck....
Is there such a thing as Industrial Anthropology?
Yes. Industrial Anthropology is a sub-study of business and organizational anthropology which are themselves sub-studies of contemporary and cultural anthropology. Industrial anthropologists help companies design products and organizational processes that incorporate an understanding of consumers, employees and external communities. The link below will take you to a college that teaches courses in industrial anthropology....